P&G CEO Challenge 2022

We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you've been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.

Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final and win the opportunity to meet P&G CEO Jon Moeller. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!

Challenge brought to you by:

What's in it for me?

Compete in the exciting virtual rounds against the best in your region to win a place in our Virtual Global Final in May 2022.

Meet students from around the world and network with leaders from P&G

Official winners will be invited to Signal where you will join executives, founders, and industry disruptors at our most exciting event of the year as well as the opportunity to meet P&G CEO Jon Moeller!

P&G CEO Challenge 2022 - Are you ready for the Challenge?

Check out these videos for a firsthand insight into the 2020-2021 Regional Finals

P&G CEO Challenge 2021
APAC Regional Final

P&G CEO Challenge 2020
European Regional Final

How does it work?

Gather your crew with diverse backgrounds and sign up

Rock the online case study and win the national round

Take on the top performers from your region

Earn your spot and represent your region in the Virtual Global Final in May 2022

Win & meet with CEOs from the biggest companies at P&G Signal Conference 2022

In the picture: David Taylor, President and CEO of P&G (center) with the 2019 Global CEO Challenge Winners (from left to right) - David Matheus, Maria Weill, Sophia Santi, and Valeria Zamora.

All current students are eligible to participate. Choose your region below!

Hide

Europe Instructions

Select your country from the list below in order to begin your CEO Challenge journey with us. It could end with you becoming part of the "Winning European Team", and as a result, securing your place at the Global Final on 24-26 May, 2022. To support you to perform at your best during the Global Final, we are offering an additional unique prize of a "Fireside Chat" Q&A session with Christophe Duron, Senior Vice President - Sales, Brand Operations and Digital - Europe. His knowledge and experience will bring invaluable insight to boost the winning European Team. It's all to play for, how far you go is up to you. Your selected country should match the country in which you are studying or are currently living if you’ve graduated recently.