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We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you’ve been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.

Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final in Mexico City and win the opportunity to meet P&G CEO David Taylor. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!

Challenge brought to you by:
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What's in it for me?

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Win an all-expenses paid trip to the location of the Regional Finals and compete for a place at the Global Final in Mexico City.

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Meet students from around the world and network with leaders from P&G

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Official winners will be invited to our Signal event at our Cincinnati headquarters. Join executives, founders, and industry disruptors at our most exciting event of the year!

Check out this video from the P&G CEO Challenge 2018 Finals in Panama

How does it work?

Pg challenge step 1
Gather your crew with diverse backgrounds and sign up
Pg challenge step 2
Rock the online case study and win the national round
Pg challenge step 3
Take on the top performers from your region
Pg challenge step 4
Earn your spot in the Global Final in Mexico City
Pg challenge step 5
Win & meet with CEOs from the biggest companies at P&G Signal Conference 2020
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The all-female team of Linah Hussain, Malak Mously and Rawan Baik, who were trained as industrial engineers at Jeddah’s King Abdulaziz University, claimed the title of global winner.
2018 Signal Conference Banner
The all-female team of Linah Hussain, Malak Mously and Rawan Baik, who were trained as industrial engineers at Jeddah’s King Abdulaziz University, claimed the title of global winner.
All current students are eligible to participate. Choose your region below!
2020 edition of the CEO Challenge opening soon in all regions! Please check back regularly for updates.