We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you've been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.
Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final and win the opportunity to meet P&G CEO Jon Moeller. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!
What's in it for me?
Compete in the exciting virtual rounds against the best in your region to win a place in our Virtual Global Final in May 2022.
Meet students from around the world and network with leaders from P&G
Official winners will be invited to Signal where you will join executives, founders, and industry disruptors at our most exciting event of the year as well as the opportunity to meet P&G CEO Jon Moeller!
APAC Regional Final
European Regional Final
How does it work?
Key Dates & FAQ
| First Round: Online Case-Study | October 15, 2021 - December 31, 2021 |
| Second Round: Teams Announced | January 14, 2022 |
| Second Round: Teams Compete in Video Challenge | January 14, 2022 - February 4, 2022 |
| Second Round: Videos Due | February 4, 2022 |
| Finalist Teams Announced | February 17, 2022 |
| North America Regional Finals (format TBD) | March 30, 2022 - April 1, 2022 |
| Global Finals (virtual) | May 24, 2022 - May 26, 2022 |
| Country | Online Case Study | Video Submission | Video Selection | Local Final |
|---|---|---|---|---|
| Argentina | November 1, 2021 - January 17, 2022 | January 24, 2022 | January 27, 2022 | February 10, 2022 |
| Brazil | January 7, 2022 - February 6, 2022 | February 7, 2022 - February 13, 2022 | February 13, 2022 - February 14, 2022 | March 8, 2022 |
| Chile | November 1, 2021 - January 14, 2022 | February 4, 2022 | February 10, 2022 | March 3, 2022 |
| Colombia | October 15, 2021 - January 15, 2022 | January 25, 2022 | January 31, 2022 | February 15, 2022 |
| Costa Rica | November 1, 2021 - February 7, 2022 | February 11, 2022 | February 18, 2022 | February 24, 2022 |
| Guatemala | November 8, 2021 - January 14, 2022 | January 21, 2022 | January 25, 2022 | February 3, 2022 |
| Mexico | November 8, 2021 - January 28, 2022 | February 4, 2022 | February 8, 2022 | February 17, 2022 |
| Panama | November 8, 2021 - January 14, 2022 | January 21, 2022 | January 25, 2022 | February 3, 2022 |
| Peru | November 1, 2021 - January 16, 2022 | January 21, 2022 | January 24, 2022 | February 8, 2022 |
| Venezuela | November 1, 2021 - January 8, 2022 | January 14, 2022 | January 20, 2022 | February 1, 2022 |
| LA Regional Final: Dates: March 22-23, 2022; Location: TBD | ||||
| Global Final: Dates: May 24-26, 2022; Location: Virtual | ||||
| Online Case Study Dates for All European Countries * except for those listed in the rows below |
November 1, 2021 - January 31, 2022 |
| Online Case Study Dates for Russia and Kazakhstan | November 15, 2021 - January 31, 2022 |
| Online Case Study Dates for Turkey and Azerbaijan | December 13, 2021 - January 31, 2022 |
| National Round (Virtual) | Early March 2022 |
| Regional Round (Virtual) | Early April 2022 |
| Global Finals (virtual) | May 24, 2022 - May 26, 2022 |