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We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you’ve been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.

Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final and win the opportunity to meet P&G CEO David Taylor. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!

Challenge brought to you by:
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What's in it for me?

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Compete in the exciting virtual rounds against the best in your region to win an all-expenses paid trip to the Global Final in Mexico City.

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Meet students from around the world and network with leaders from P&G

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Official winners will be invited to Signal where you will join executives, founders, and industry disruptors at our most exciting event of the year as well as the opportunity to meet P&G CEO David Taylor!

P&G CEO Challenge 2021 - Are you ready for the Challenge?
Check out these videos for a firsthand insight into the regional final rounds.
P&G CEO Challenge 2020
Greater China 'Virtual' Regional Final
P&G CEO Challenge 2020
European 'Virtual' Regional Final

How does it work?

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Gather your crew with diverse backgrounds and sign up
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Rock the online case study and win the national round
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Take on the top performers from your region
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Earn your spot in the Global Final in Mexico City
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Win & meet with CEOs from the biggest companies at P&G Signal Conference 2021
2019 Global CEO Challenge Winners
In the picture: David Taylor, President and CEO of P&G (center) with the 2019 Global CEO Challenge Winners (from left to right) - David Matheus, Maria Weill, Sophia Santi, and Valeria Zamora.
All current students are eligible to participate. Choose your region below!
2021 edition of the CEO Challenge opening soon in all regions! Please check back regularly for updates.

Key Dates & FAQ