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We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you’ve been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.

Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final and win the opportunity to meet P&G CEO David Taylor. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!

Challenge brought to you by:

What's in it for me?

Mexicocity scaled resize

Compete in the exciting virtual rounds against the best in your region to win an all-expenses paid trip to the Global Final in Mexico City.

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Meet students from around the world and network with leaders from P&G

Student laptop

Official winners will be invited to Signal where you will join executives, founders, and industry disruptors at our most exciting event of the year as well as the opportunity to meet P&G CEO David Taylor!

P&G CEO Challenge 2021 - Are you ready for the Challenge?

Check out these videos for a firsthand insight into the regional final rounds.

P&G CEO Challenge 2020
Greater China 'Virtual' Regional Final

P&G CEO Challenge 2020
European 'Virtual' Regional Final

How does it work?

Pg challenge step 1

Gather your crew with diverse backgrounds and sign up

Pg challenge step 2

Rock the online case study and win the national round

Pg challenge step 3

Take on the top performers from your region

Pg challenge step 4

Earn your spot in the Global Final in Mexico City

Pg challenge step 5

Win & meet with CEOs from the biggest companies at P&G Signal Conference 2021

2019 Global CEO Challenge Winners

In the picture: David Taylor, President and CEO of P&G (center) with the 2019 Global CEO Challenge Winners (from left to right) - David Matheus, Maria Weill, Sophia Santi, and Valeria Zamora.

All current students are eligible to participate. Choose your region below!

2021 edition of the CEO Challenge opening soon in all regions! Please check back regularly for updates.

Europe Instructions

Choose your country below to complete the next steps to continue your journey which could take you as far as the Global Final in Mexico City and land you an opportunity to join P&G as an Intern or Full-Time Hire. It’s all to play for, how far you go is up to you. Your selected country should match the country in which you are studying, or are currently living if recently graduated.

Albania

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Austria

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Azerbaijan

Case Study Opens: December 15, 2020

Case Study Closes: January 17, 2021

Now Open

Belgium

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Bosnia & Herzegovina

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Bulgaria

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Croatia

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Czech Republic

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Denmark

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Estonia

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Finland

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

France

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Germany

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Greece

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Hungary

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Ireland

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Italy

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Kazakhstan

Case Study Opens: November 16, 2020

Case Study Closes: January 17, 2021

Register at https://ceo-challenge.ru

Latvia

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Lithuania

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Moldova

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Montenegro

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Netherlands

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

North Macedonia

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Poland

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Portugal

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Romania

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Russia

Case Study Opens: November 16, 2020

Case Study Closes: January 17, 2021

Register at https://ceo-challenge.ru

Serbia

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Slovakia

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Spain

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Sweden

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Switzerland

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Turkey

Case Study Opens: December 15, 2020

Case Study Closes: January 17, 2021

Now Open

Ukraine

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

United Kingdom

Case Study Opens: October 19, 2020

Case Study Closes: January 17, 2021

Now Open

Key Dates & FAQ

North America Latin America Europe APAC IMEA CHINA

Country	Online Case Study Dates	Video Submission	Video Selection	Local Final Dates
Argentina	October 19, 2020 - February 1, 2021	February 6, 2021	February 8, 2021	Mid February 2021
Brazil	October 19, 2020 - November 15, 2020	November 21, 2020	November 23, 2020	November 27, 2020
Chile	October 19, 2020 - January 13, 2021	January 17, 2021	January 21, 2021	January 28, 2021
Colombia	October 19, 2020 - January 1, 2021	January 15, 2021	January 20, 2021	January 28, 2021
Costa Rica	October 19, 2020 - January 14, 2021	January 19, 2021	January 21, 2021	January 28, 2021
Mexico	October 19, 2020 - February 1, 2021	February 6, 2021	February 8, 2021	Mid February 2021
Panama & Guatemala	October 19, 2020 - January 14, 2021	January 19, 2021	January 21, 2021	January 28, 2021
Peru	October 19, 2020 - December 15, 2020	December 20, 2020	December 22, 2020	January 18, 2021
Venezuela	October 19, 2020 - January 10, 2021	January 13, 2021	January 15, 2021	January 21, 2021
LA Regional Final: Dates: March 5, 2021; Location: TBD
Global Final: Dates: May 2021; Location: Mexico City

Can anyone participate in the CEO Challenge?

Yes, any active student studying towards a Bachelor or Master's degree or recent graduates from the prior academic year can form a team to participate. Teams must have 3 members. Active employees and interns at P&G cannot participate.
Is the selection process for applying to the CEO Challenge the same as applying to a job at P&G?
No, the CEO Challenge is designed to test your skills predominantly through real business case study but also design thinking and business simulation depending on how far you reach in the competition. Participating in CEO Challenge does not automatically apply you to a job at P&G or indeed obligate you to apply. However, we highly encourage you to explore our careers website at https://www.pgcareers.com to discover job opportunities that may match your interests. The simple selection steps to apply and enter P&G CEO Challenge are:
- Check you meet the eligibility criteria as described in question 1
- Gather your team or if you prefer, come on your own and we will match you to others to form a team
- Sign up and as soon as the case study goes live in your country your challenge can begin!
In which language does CEO Challenge take place?

The online case study will be presented in English. National, Regional and Global finals will be held fully in English.
Where are the National and Regional Finals taking place?

For CEO Challenge 2021 both the National rounds and the LA Regional round will take place in virtual format. We are excited to bring CEO Challenge to you in this format and are confident to bring you an outstanding experience. Dates of the Finals can be found in the timetable above.
How and when will the Winners be contacted?

Brazil: National round finalists will be chosen based on the score they achieve in the online case study and additional submission commentary. Top 10 groups will be contacted no later than Tuesday 17th November 2020 to send us a video presenting their case solution in 2-5 minutes until Saturday 21st November 2020. Top 4 groups will be invited to present their solution for the Brazil Leadership team on Friday 27th November 2020. Make a note of the National round dates now and keep your diary free – we hope to see you there!

Mexico: National round finalists will be chosen based on the score they achieve in the online case study and additional submission commentary. Top 10 groups will be contacted no later than February 3rd, 2020 to send us a 2-5 minute video that will need to be submitted by February 5th, 2020. Top 4 groups will be invited to present their solution for the Mexico Leadership team on February 17th, 2020. Save the date!
What if we miss the deadline for the submission of the online case?

If you miss the submission deadline for the online case, you and your team will automatically be eliminated, and you will not be able to continue in the competition.
What is the prize for the National Final Winners?

Brazil: Top 4 groups will receive an exclusive Kit from Oral-B and a week of CEO Trainings given by P&G Brazil. The winners will have their own personal CEO experience and will receive each a virtual assistant and the group will advance to the Regional Final.

Mexico: Top 4 groups will win a learning experience with a P&G expert and a gift to continue improving their skills. The winner team will advance to the regional final & will have their own CEO experience.
What is the prize for the LA Final Winners?

The Winning team will travel to the destination of the Global CEO Challenge final where they will compete against other regions with the aim to be crowned Global CEO Challenge 2021 Winners. During the Global final they will participate in capability trainings on different areas of P&G business, compete in a business simulation challenge and enjoy some out-of-office activities. The overall duration of the trip will be 4 days.
What is the prize for the Global Final Winners?

The Winning team will travel to P&G Headquarters in Cincinnati where they will meet P&G CEO David Taylor and participate in the globally renowned Signal conference where they will join executives, founders, and industry disruptors at our most exciting event of the year!
Is there a participation cost?

Participation in the CEO Challenge is free.
What happens if external conditions mean travel is not possible?

At P&G, part of "Doing Good Everyday" means putting the safety of you and our teams first and we will not compromise on this. We understand the concern and uncertainty you may be experiencing surrounding the coronavirus (COVID-19) and are committed to being responsive. At an appropriate time (in early 2021), should it become clear that due to the evolving external conditions it is not advised to travel or travel is prevented, the prize for the Regional and Global CEO Challenge finals will be amended and an alternative put in place. Decision on construct of alternative prizes will be at the sole discretion of P&G.

Online Case Study Dates for All European Countries * except for those listed in the following rows	October 19, 2020 - January 17, 2021
Online Case Study Dates for Russia and Kazakhstan	November 16, 2020 - January 17, 2021
Online Case Study Dates for Turkey and Azerbaijan	December 15, 2020 - January 17, 2021
National Round (Virtual)	February 18-19, 2021
Regional Round (Virtual)	March 25-26, 2021
Global Finals in Mexico City, Mexico	May 2021

Can anyone participate in the CEO Challenge?

Yes, any active student studying towards a Bachelor or Master's degree or recent graduates from the prior academic year can form a team to participate. Teams must have 3 members. Active employees and interns at P&G cannot participate. Please note, due to local restrictions participants from Italy, Spain and Portugal will participate in the online stage of the competition as individuals. Following this, those successful to be invited to the next stage of the competition will be formed into teams of 3 prior to the stage starting.
Is the selection process for applying to the CEO Challenge the same as applying to a job at P&G?
No, the CEO Challenge is designed to test your skills predominantly through real business case study but also design thinking and business simulation depending on how far you reach in the competition. Participating in CEO Challenge does not automatically apply you to a job at P&G or indeed obligate you to apply. However, we highly encourage you to explore our careers website at https://www.pgcareers.com to discover job opportunities that may match your interests. Alternatively, you can register using this link https://www.pgcareers.com/stay-informed and opportunities matching your interests will be shared with you.

The simple selection steps to apply and enter P&G CEO Challenge are:
- Check you meet the eligibility criteria as described in question 1
- Gather your team or if you prefer, come on your own and we will match you to others to form a team
- Sign up and as soon as the case study goes live in your country your challenge can begin!
In which language does CEO Challenge take place?

The online case study will be presented in English. If you advance to the national stage of the competition some of this may take place in local language however you will be asked to prepare your presentation and present your findings in English. Regional and Global finals will be held fully in English.
Where are the National and Regional Finals taking place?

For CEO Challenge 2021 both the Europe National rounds and the Europe Regional round will take place in virtual format. We are excited to bring CEO Challenge to you in this format and are confident to bring you an outstanding experience. Dates of the Finals can be found in the timetable above.
How and when will the Winners be contacted?

National round finalists will be chosen based on the score they achieve in the online case study and additional submission commentary. Winners will be contacted no later than Monday 1st February 2021 confirming their place. Make a note of the National round dates now and keep your diary free – we hope to see you there!
What if we miss the deadline for the submission of the online case?

If you miss the submission deadline for the online case, you and your team will automatically be eliminated, and you will not be able to continue in the competition.
How long will the National Finals take? What about the Regional Final?

National Finals will last between 1-2 days and the Regional Final will last 2 days.
What is the prize for the Europe Final Winners?

The Winning team will travel to the destination of the Global CEO Challenge final where they will compete against other regions with the aim to be crowned Global CEO Challenge 2021 Winners. During the Global final they will participate in capability trainings on different areas of P&G business, compete in a business simulation challenge and enjoy some out-of-office activities. The overall duration of the trip will be 4 days.
What is the prize for the Global Final Winners?

The Winning team will travel to P&G Headquarters in Cincinnati where they will meet P&G CEO David Taylor and participate in the globally renowned Signal conference where they will join executives, founders, and industry disruptors at our most exciting event of the year!
Is there a participation cost?

Participation in the CEO Challenge is free.
What happens if external conditions mean travel is not possible?

At P&G, part of “Doing Good Everyday” means putting the safety of you and our teams first and we will not compromise on this. We understand the concern and uncertainty you may be experiencing surrounding the coronavirus (COVID-19) and are committed to being responsive. At an appropriate time (in early 2021), should it become clear that due to the evolving external conditions it is not advised to travel or travel is prevented, the prize for the Regional and Global CEO Challenge finals will be amended and an alternative put in place. Decision on construct of alternative prizes will be at the sole discretion of P&G.

Country	Online Registration Opening Date	Online Case Opening Date	Online Case Closing Date
Australia	November 23, 2020	January 4, 2021	January 24, 2021
Indonesia	November 23, 2020	December 21, 2020	January 24, 2021
Japan	November 23, 2020	December 15, 2020	January 24, 2021
Malaysia	November 23, 2020	December 15, 2021	January 17, 2021
New Zealand	November 23, 2020	January 4, 2021	January 24, 2021
Philippines	November 23, 2020	January 11, 2021	February 5, 2021
Singapore	November 23, 2020	December 15, 2020	January 22, 2021
South Korea	November 23, 2020	January 4, 2021	January 24, 2021
Thailand	November 23, 2020	December 15, 2020	January 17, 2021
Vietnam	November 23, 2020	December 21, 2020	January 24, 2021

Can anyone participate in the CEO Challenge?

Yes, any active student studying towards a Bachelor or Master's degree. Teams must have 3 members. Active employees and interns at P&G cannot participate.
Is the selection process for applying to the CEO Challenge the same as applying to a job at P&G?
No, the CEO Challenge is designed to test your skills predominantly through real business case study but also design thinking and business simulation depending on how far you reach in the competition. Participating in CEO Challenge does not automatically apply you to a job at P&G or indeed obligate you to apply. However, we highly encourage you to explore our careers website at https://www.pgcareers.com to discover job opportunities that may match your interests. Alternatively, you can register using this link https://www.pgcareers.com/stay-informed and opportunities matching your interests will be shared with you. The simple selection steps to apply and enter P&G CEO Challenge are:
- Check you meet the eligibility criteria as described in question 1
- Gather your team or if you prefer, come on your own and we will match you to others to form a team
- Sign up and as soon as the case study goes live in your country your challenge can begin!
In which language does CEO Challenge take place?

The online case study will be presented in English. If you advance to the national stage of the competition some of this may take place in local language however you will be asked to prepare your presentation and present your findings in English. Regional and Global finals will be held fully in English.
Where are the National and Regional Finals taking place?

For APAC CEO Challenge 2021 both the National rounds and the Regional round will take place in virtual format. We are excited to bring CEO Challenge to you in this format and are confident to bring you an outstanding experience. We will be releasing more details on the dates soon.
How and when will the Winners be contacted?

National round finalists will be chosen based on the score they achieve in the online case study and additional submission commentary. 3 teams will be chosen and Finalists will be contacted no later than 15 January 2021 confirming their place.
What if we miss the deadline for the submission of the online case?

If you miss the submission deadline for the online case, you and your team will automatically be eliminated, and you will not be able to continue in the competition.
When is the Regional Finals?

The Regional Finals will take place in March 2021. We will share more details on the dates on this page soon.
What is the prize for the Global Final Winners?

We plan to invite the winning team to P&G Headquarters in Cincinnati where they will meet P&G CEO David Taylor and participate in the globally renowned Signal conference where they will join executives, founders, and industry disruptors at our most exciting event of the year!
Is there a participation cost?

Participation in the CEO Challenge is free.
What happens if external conditions mean travel is not possible?

At P&G, part of "Doing Good Everyday" means putting the safety of you and our teams first and we will not compromise on this. We understand the concern and uncertainty you may be experiencing surrounding the coronavirus (COVID-19) and are committed to being responsive. At an appropriate time (in early 2021), should it become clear that due to the evolving external conditions it is not advised to travel or travel is prevented, the prize for the Regional and Global CEO Challenge finals will be amended and an alternative put in place. Decision on construct of alternative prizes will be at the sole discretion of P&G.
Are there any further requests?

Yes, participants should have a valid passport (expiration date after November 2021).

Team Registration Open	October 21, 2020 - November 20, 2020
Online Case Study Open	November 20, 2020 - January 15, 2021
National Winners announced	February 5, 2021
IMEA Regional Round	Late February
Global Finals in Mexico City, Mexico	May 2021

Can anyone participate in the CEO Challenge?

Yes, any active student studying towards a Bachelors, Master's or Engineering degree. Teams must have 3 members. Active employees and interns at P&G cannot participate.
Is the selection process for applying to the CEO Challenge the same as applying to a job at P&G?
No, the CEO Challenge is designed to test your skills predominantly through real business case study but also design thinking and business simulation depending on how far you reach in the competition. Participating in CEO Challenge does not automatically apply you to a job at P&G or indeed obligate you to apply. However, we highly encourage you to explore our careers website at https://www.pgcareers.com to discover job opportunities that may match your interests. Alternatively, you can register using this link https://www.pgcareers.com/stay-informed and opportunities matching your interests will be shared with you. The simple selection steps to apply and enter P&G CEO Challenge are:
- Check you meet the eligibility criteria as described in question 1
- Gather your team or if you prefer, come on your own and we will match you to others to form a team
- Sign up and as soon as the case study goes live in your country your challenge can begin!
In which language does CEO Challenge take place?

The Case Studies as well as all stages of the CEO Challenge will take place in English.
What comes after the Online Case Study?

Shortlisted teams from the Online Case Study round will move to the second National Round and will compete in a video challenge round. More information about the videos will be released soon.
Where are the National and Regional Finals taking place?

For IMEA CEO Challenge 2021 both the National rounds and the Regional round will take place in virtual format. We are excited to bring CEO Challenge to you in this format and are confident to bring you an outstanding experience. We will be releasing more details on the dates soon.
What if we miss the deadline for the submission of the online case?

If you miss the submission deadline for the online case, you and your team will automatically be eliminated, and you will not be able to continue in the competition.
When is the Regional Finals?

The Regional Finals will take place in February 2021. We will share more details on the dates on this page soon.
What is the prize for the Global Final Winners?

We plan to invite the winning team to P&G Headquarters in Cincinnati where they will meet P&G CEO David Taylor and participate in the globally renowned Signal conference where they will join executives, founders, and industry disruptors at our most exciting event of the year!
Is there a participation cost?

Participation in the CEO Challenge is free.
What happens if external conditions mean travel is not possible?

At P&G, part of "Doing Good Everyday" means putting the safety of you and our teams first and we will not compromise on this. We understand the concern and uncertainty you may be experiencing surrounding the coronavirus (COVID-19) and are committed to being responsive. At an appropriate time (in early 2021), should it become clear that due to the evolving external conditions it is not advised to travel or travel is prevented, the prize for the Regional and Global CEO Challenge finals will be amended and an alternative put in place. Decision on construct of alternative prizes will be at the sole discretion of P&G.