We welcome you to the P&G CEO Challenge: A competition which will test your aptitude for business strategy and real-life problem-solving. If you've been eager to demonstrate your ingenuity and intelligence beyond your campus, this is the chance to make an impression on a global scale.
Prepare to compete with teams from around the world to see who is most fit to be the next CEO of P&G. Top students will ascend to the Global Final and win the opportunity to meet P&G CEO Jon Moeller. First, prepare to showcase your ability to think critically about leading a brand. Best of luck!
What's in it for me?
Compete in the exciting virtual rounds against the best in your region to win a place in our Virtual Global Final in May 2022.
Meet students from around the world and network with leaders from P&G
Official winners will be invited to Signal where you will join executives, founders, and industry disruptors at our most exciting event of the year as well as the opportunity to meet P&G CEO Jon Moeller!
APAC Regional Final
European Regional Final
How does it work?
Key Dates & FAQ
First Round: Online Case-Study | October 15, 2021 - December 31, 2021 |
Second Round: Teams Announced | January 14, 2022 |
Second Round: Teams Compete in Video Challenge | January 14, 2022 - February 4, 2022 |
Second Round: Videos Due | February 4, 2022 |
Finalist Teams Announced | February 17, 2022 |
North America Regional Finals (format TBD) | March 30, 2022 - April 1, 2022 |
Global Finals (Virtual) | May 24, 2022 - May 26, 2022 |
Country | Online Case Study | Video Submission | Video Selection | Local Final |
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Argentina | November 1, 2021 - February 13, 2022 | February 17, 2022 | February 22, 2022 | March 7, 2022 |
Brazil | January 7, 2022 - February 7, 2022 | February 8, 2022 - February 13, 2022 | February 13, 2022 - February 14, 2022 | March 8, 2022 |
Chile | November 1, 2021 - February 15, 2022 | TBD | TBD | TBD |
Colombia | October 15, 2021 - February 15, 2022 | TBD | TBD | TBD |
Costa Rica | November 1, 2021 - February 7, 2022 | February 11, 2022 | February 18, 2022 | February 24, 2022 |
Mexico | November 8, 2021 - January 30, 2022 | February 4, 2022 | February 8, 2022 | February 17, 2022 |
Panama & Guatemala | December 6, 2021 - February 15, 2022 | February 17, 2022 | February 25, 2022 | March 10, 2022 |
Peru | November 1, 2021 - February 15, 2022 | TBD | TBD | TBD |
LA Regional Final: Dates: March 22-23, 2022; Location: TBD | ||||
Global Final: Dates: May 24-26, 2022; Location: Virtual |
Online Case Study Dates for All European Countries * except for those listed in the rows below |
November 1, 2021 - February 6, 2022 |
Online Case Study Dates for Russia and Kazakhstan | November 18, 2021 - February 6, 2022 |
Online Case Study Dates for Turkey and Azerbaijan | December 16, 2021 - February 6, 2022 |
National Round (Virtual) | March 3, 2022 - March 4, 2022 |
Regional Round (Virtual) | April 7, 2022 - April 8, 2022 |
Global Finals (Virtual) | May 24, 2022 - May 26, 2022 |
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Can anyone participate in the CEO Challenge?Yes, any active student studying towards a Bachelor or Master's degree or recent graduates from the prior academic year can form a team to participate. Teams must have 3 members. Active employees and interns at P&G cannot participate.
*Please note for applications from Russia & Kazakhstan only. Participation eligibility commences from 2nd year of study. You will need to visit our dedicated P&G CEO Challenge page at https://ceo-challenge.ru to register your participation in the competition. We look forward to welcoming you. -
Is the selection process for applying to the CEO Challenge the same as applying to a job at P&G?No, the CEO Challenge is designed to test your skills predominantly through real business case study but also design thinking and business simulation depending on how far you reach in the competition. Participating in CEO Challenge does not automatically apply you to a job at P&G or indeed obligate you to apply. However, we highly encourage you to explore our careers website at https://www.pgcareers.com to discover job opportunities that may match your interests. Alternatively, you can register using this link https://www.pgcareers.com/stay-informed and opportunities matching your interests will be shared with you.
The simple selection steps to apply and enter P&G CEO Challenge are:- Check you meet the eligibility criteria as described in question 1
- Gather your team or if you prefer, come on your own and we will match you to others to form a team**
- Sign up and as soon as the case study goes live in your country your challenge can begin!
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In which language does CEO Challenge take place?The online case study will be presented in English. During the combined national stage of the competition the core language will be English, but you may also experience some activities in local language. However, please note, you will be asked to prepare your case study presentation and present your findings in English. Regional and Global finals will be held fully in English.
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Where are the National and Regional Finals taking place?For the second year running both the CEO Challenge Europe National round and the Europe Regional round will take place in virtual format. We are excited to bring CEO Challenge to you in this format and are confident to bring you an outstanding experience. Dates of the Finals can be found in the timetable above.
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How and when will the Winners be contacted?National round finalists will be chosen based on the score achieved in the online case study and additional submission commentary. Winning teams will be contacted no later than Monday 14th February 2022 confirming their place. Make a note of the National round dates now and keep your diary free – we hope to see you there!
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What if we miss the deadline for the submission of the online case?If you miss the submission deadline for the online case, you and your team will automatically be eliminated, and you will not be able to continue in the competition.
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How long will the National Finals take? What about the Regional Final?Both the Europe National Final and Europe Regional Final will last up to 2 days.
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What is the prize for the Europe Final Winners?The Winning team will get to compete with the best talent out there for the chance to crowned the global P&G CEO Challenge Winners. During the global finals, this year held virtually, the regional teams will participate in capability trainings on different areas of P&G business, compete in a unique business simulation challenge and enjoy an opportunity for networking amongst fellow competitors along with many inspiring P&G'ers.
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What is the prize for the Global Final Winners?The prize is an exclusive meeting with our new CEO Jon R. Moller and an access all areas ticket to our world-renowned Signal conference where the global winners will join executives, founders, and industry disruptors at our most exciting event of the year!
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Is there a participation cost?Participation in P&G CEO Challenge is free for eligible students and recent graduates (from the prior academic year).
Country | Online Registration Opening Date | Online Case Opening Date | Online Case Closing Date | |
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Australia/New Zealand | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Indonesia | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Malaysia | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Philippines | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Singapore | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Republic of Korea | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Thailand | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
Vietnam | November 22, 2021 | November 22, 2021 | February 3, 2022 | |
APAC Regional Final: Dates: March 22, 2022; Location: TBD | ||||
Global Final: Dates: May 24-26, 2022; Location: Virtual |
Team Registration Open | October 22, 2021 - November 19, 2021 |
Online Case Study Open | November 19, 2021 - January 24, 2022 |
National Winners announced | February 4, 2022 |
IMEA Regional Round | Late February 2022 |
Global Finals (Virtual) | May 24, 2022 - May 26, 2022 |
Team Up / Sign Up / First Round Proposal | December 21, 2021 - February 21, 2022 |
Second Round | March 2, 2022 - March 19, 2022 |
Final Round | April 8, 2022 - April 9, 2022 |
Global Finals (Virtual) | May 24, 2022 - May 26, 2022 |