Strategic Case Study APAC

P&G CEO Challenge 2019-2020: Online Case Study (VIETNAM)

current stage
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Dear Participant,

Welcome to the next stage of the P&G CEO Challenge 2020. In this step, you will need to complete a case study test that will challenge your problem-solving skills. Please read the following information carefully.


Your team must have 3 members. Teams that are larger will not be considered. When putting together your team, it would be wise to bring together individuals with a diverse set of backgrounds, experiences, and majors/concentrations. Teams from the same major will not have the diversity of knowledge necessary to be successful.

Please be prepared to provide the name, gender, major/concentration, and university of every member of your team before starting the case study. Again, we encourage diversity in all its forms for successful teams.


All students in Vietnam are eligible to participate in this challenge. Active or former employees and interns cannot participate. Once teams begin participation, they are not allowed any outside help or coaching.

We at P&G hold strong to our Purpose, Values, and Principles. Among those values are integrity and trust. We expect all participants to uphold the highest standards of integrity and trustworthiness as they prepare themselves and compete in all portions portion of the competition.

If there is ever any situation where a violation of these values occurs by even a single member of the team, or if a violation of these values seems to have happened, P&G reserves the right to eliminate the entire team from the competition without any question.


You will have 75 minutes to analyze the case study and complete the test.

Hint: Do not worry if you don’t have time to answer all the questions. Here are some ideas to help you achieve the best possible results in the case study test:

  • Do not spend too much time on a question.
  • If you are not sure how to answer a question, skip it and revisit it later. If you are still not sure how to answer a question, exclude all options that seem incorrect and choose from the remaining options.

Case study test structure:

  • Case study – approximately 15 pages of text, tables and charts about the problem-based situation.
  • 15 test questions. You should allocate approximately 55 minutes to complete the first two parts of the case study test.
    • They will include problems of different types:
      • Text and data interpretation
      • Finding evidence in the text and data
      • Calculations
    • You will need to give answers in different ways:
      • One correct answer from multiple options (radio buttons)
      • Several correct answers from multiple options (checkboxes)
      • Estimate the value (number input)
  • Two short essay questions. This section requires you to formulate and substantiate your point of view. The answer will be limited to 250 words.

Hint: These questions have no right or wrong answers. Focus on building a logical argument and defending your decision(s). You should allocate at least 20 minutes to complete this third part of the case study test.

Understanding the case study and questions:

  • To answer most questions, you will need to search for the data from the relevant parts of the case study.
  • Due to different levels of approximation in some questions, correct options can differ slightly from your calculations. Please choose the closest one.
  • In some ‘choose one’ questions many options can apply. Please choose the most correct and exhaustive answer.

How to prepare:

You will have only one attempt at completing the test. Take five minutes to prepare yourself to get the best possible score:

  • It is strongly recommended to use a laptop, rather than a smartphone, a tablet or any other mobile device.
  • Make sure your internet connection is stable.
  • Prepare paper and pens to take notes.
  • You can use a calculator or any software you like.
  • You can use the Internet, but keep in mind that data in the case study could be distorted. Using data from open sources can bias your work.
  • Please do not use the help of other people. By clicking the ‘Next’ button you confirm that you will complete the test as a core team with no additional help.

Please proceed to the next page only if you are ready to complete the test.

We wish you every success in passing the test.


All information provided in the case study is used for test purposes only and may not be an accurate representation of reality. The facts, data, opinions, characters, company names, etc. were created for the use of this case study only. Any resemblance to actual persons or companies is coincidental.